QWANZ wireframesManagement: AdminDashboard2 / 18
Q
QWANZManagement
DashboardAd-hoc analysisSources and campaignsSpendVORsNEXT VOR and interestsQWZitRecipientsRecipient tags and groupsMembersAudit exportEmail to membersSettings and users
[USER NAME]Admin

Impact Test overview

Sample data
Test days 1 to 90
Audit export
Verified QMs
9,160
Target 10,000
Reachable Verified QMs
5,780
63% of verified
Returning QMs
1,930
Later session or day
Cost per Verified QM
USD 2.66
Paid sources
Cost per Reachable QM
USD 4.22
Paid sources
Share-generated QMs
1,380
15% of verified
Funnel, all sources
Filter by source
VOR visits
48,200
Answered
19,760
OTP started
13,500
Verified QM
9,160
Reachable QM
5,780
Returning QM
1,930
Participation
Answered 1 VOR
42%
Answered 2 VORs
27%
Answered 3+ VORs
31%
Returns by contact method
Email link
1,510
Direct or other
420
By source
Export CSV
SourceTypeVisitsVerifiedReachableSpendCost / VerifiedCost / ReachableDecision
Meta: campaign APaid22,4004,3102,650USD 14,650USD 3.40USD 5.53Scale
Google search: BPaid9,8001,470960USD 6,470USD 4.40USD 6.74Shift
Newsletter: [NAME]Newsletter6,1001,340910USD 2,000USD 1.49USD 2.20Scale
QZIP: [PARTNER]Publisher3,900520330NoneKeep
Member sharesShare5,2001,380790NoneOrganic
Taboola: CPaid80014070USD 1,300USD 9.29USD 18.57Stop